SUSTAINABILITY ALL ALONG THE LINE
Ever since they were established, the subsidiaries of VIVATIS Holding AG have worked closely with ARA – Altstoff Recycling Austria AG. This longstanding partnership is also communicated externally by means of regular marketing collaborations and the associated messaging.
2022 is focused on an awareness campaign intended to raise consciousness amongst end users. Keep raw materials in circulation, make full use of valuable resources and thereby protect the environment: The ARA, together with numerous Austrian companies, calls for greater awareness when it comes to trash separation. Because, in order to return every piece of packaging to the product cycle for recycling, we need the commitment of each and every individual.
With a central slogan “We want your packaging raw materials back.”, the campaign will be rolled out collaboratively by year’s end with the goal of increasing the collective motivation of the population as well as creating awareness that trash, as a reusable material, needs to be returned to the product cycle.